Afghan Social Marketing Organization

About Us

Who We Are?

Afghan Social Marketing Organization (ASMO) is a social marketing and behavioral change communication organization in Afghanistan focused on the health sector, primarily family planning and maternal and child health. ASMO provides Afghans with access to the information they need to make informed and healthy choices and expanded access to a focused suite of affordable, high-quality priority health products. A market segmentation analysis of the AfDHS 2015 reveals that ASMO’s contribution to health in Afghanistan is significant. More than 22 percent of women using modern contraceptives used products marketed by ASMO. Similarly, between five and 20 percent of users purchased ASMO’s oral rehydration salts (ORS), water treatment solutions and iron supplement products. As “A Partner for a Better Life”, the Afghan Social Marketing Organization (ASMO) was officially registered at the Ministry of Economy in August 2008, and formally started its operations as an independent not-for-profit Afghan NGO in December 2010.

Maternal & Child Health

100 k

Individuals
Reached

100 +

Public Health Campaigns

500 k

Health Products Distributed

15 +

Years
of Impact

What We Do

The leadership team of the Afghan Social Marketing Organization (ASMO) is committed to advancing the organization’s mission of improving the health and well-being of communities across Afghanistan. With extensive experience in social marketing, public health, and behavior change communication, our leaders provide strategic direction, ensure program effectiveness, and guide our team toward sustainable impact. Their dedication and vision continue to strengthen ASMO’s role as a trusted partner in Afghanistan’s health sector.

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RMNCH, WASH, & Nutrition
We deliver integrated RMNCH, WASH, and nutrition services to improve maternal and child health outcomes.

Partner For a Better Life

Afghan Social Marketing Organization

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Donors & Strategic Partners

Collaborative Commitment Toward Sustainable Health Advancement

The ASMO extends its sincere appreciation to its esteemed donors and strategic partners whose unwavering support enables the implementation of impactful, evidence-based public health initiatives across Afghanistan. Through these valued collaborations, ASMO strengthens national health systems, expands access to essential and affordable health commodities, and promotes meaningful behavior change at the community level, contributing to sustainable health improvements for Afghan families nationwide.

Ready to Construct With Us

ASMO Insights & Updates

Advancing Health Awareness Through Knowledge

Explore expert articles, health tips, organizational updates, and stories from the field. Through our blog, ASMO shares reliable information and evidence-based insights to promote healthier communities across Afghanistan.